The Shipshewana/LaGrange County CVB (LCCVB) is proud to partner with the Indiana Destination Development Corporation (IDDC) to bring one of our state’s brand-new “IN INDIANA” selfie signs to our beloved travel destination for an entire year. The IDDC unveiled their “IN INDIANA” tourism campaign in 2022, using downloadable templates, the #INindiana hashtag, new highway signs, and targeted advertising to encourage travelers to visit the Hoosier State.
The newest component of the campaign are the selfie signs, which debuted at the Indiana State Fair at the end of July and have now made their way to their final installation locations for the next year. One will be in northern Indiana, one in Central Indiana, and one in southern Indiana, and Shipshewana has been chosen to be the first location to host the sign in northern Indiana.
“We love to see Visit LaGrange County and the town of Shipshewana embracing the adoption of IDDC’s IN INDIANA messaging,” said Elaine Bedel, Secretary and CEO of the Indiana Destination Development Corporation. “Showcasing the IN INDIANA selfie sign in a prominent location will help to promote Shipshewana along with Indiana as our visitors share their photos via social media. We appreciate the partnership.”
The sign is a 3-D block logo structure standing five feet tall, hard-coated with polyurethane resin, and finished with automotive enamel, for extreme durability, making it suitable for outdoor use and public interaction. The sign will have pride of place outside of one of Shipshewana’s biggest draws, both figuratively and literally, Davis Mercantile, located at 225 N. Harrison St. in Shipshewana, Indiana.
Mariah Contreras, Executive Director of the Shipshewana Retail Merchant’s Alliance, and granddaughter of Davis Mercantile owner Alvin Miller, stated “Our family is honored to showcase the new Indiana logo photo opportunity and to represent a wonderful destination in Indiana.”
The IDDC and the LCCVB invite the public and all our visitors to see the new sign and start snapping and sharing those selfies. Make sure you’re using #INindiana and #visitshipshewana to promote our area and show us how much fun you’re having!
Picture yourself #INindiana!